Zul M 
Introduction It started innocently enough: a few readers on TikTok sharing heartfelt reactions to books they loved. Tear-streaked faces, annotated paperbacks, dramatic music swells. Suddenly, sales of titles like It Ends With Us and The Song of Achilles exploded. Publishers took notice, and BookTok was born—not as a company or a startup, but as a … Read more
Introduction The audiobook market in the United States has come a long way from its humble origins, when cassette tape storytelling and CD collections were available for purchase at airport kiosks. Today, it has become a cultural and economic force. The American publishing industry has experienced its share of digital disruptions, but few sectors have … Read more
Introduction Let’s be honest. “Publishing” doesn’t scream glamor or six-figure salaries. You don’t typically hear college students saying, “I’m going into publishing to make good money.” In fact, for years, publishing has been stereotyped as an industry for bookish introverts, offering unpaid internships and long hours for minimal compensation. And to be fair, that stereotype … Read more
Introduction So, you’re an aspiring author. Or maybe a mid-career writer trying to break out of the publishing hamster wheel. You’ve been told that Substack is where the action is. You hear about six-figure newsletter deals, viral posts, and writers finally “owning their audience.” You wonder: Should I join Substack? But here’s the thing. Substack … Read more
Introduction Since its meteoric rise in late 2022, ChatGPT has become the go-to AI tool for students, bloggers, marketers, and writers alike. But as with any tool, it’s not always the best fit for every task. Perhaps you’re looking for more customization options. Perhaps your project involves long-form storytelling, hardcore SEO, or highly technical jargon. … Read more