Introduction The write-up explores how advertisers make money. Attention is a precious commodity in the modern advertising and digital age. With endless streams of content competing for our focus across devices and platforms, capturing and retaining audience attention has become big business for advertisers. Understanding the strategies used to monetize attention effectively provides insight into … Read more
Introduction The write-up discusses the open access revolution in academic publishing. In the 1980s, before the internet became widely used, academics relied on primitive tools like email and Usenet newsgroups to share ideas and files. These early networks allowed researchers to exchange draft papers and data sets faster than postal mail. However, these systems were … Read more
Introduction The write-up discusses best practices in peer review. Peer review is critical in upholding the quality and integrity of academic research and professional work. By subjecting studies, articles, and other scholarly outputs to the scrutiny of experts in the field, the peer review process aims to ensure that publications and projects meet high methodological, … Read more
Introduction The write-up discusses AR in digital publishing. Imagine turning the page of your favorite ebook and having the characters leap off the screen, engaging you in a 3D dance of storytelling magic. This isn’t just fantasy; it’s the potential of augmented reality (AR) in digital publishing. AR is a technology that overlays digital information … Read more
Introduction The write-up explores the history of plagiarism and early cases of “borrowed genius.” Imagine a world where the concept of owning an idea was as foreign as the lands beyond the horizon—this was the reality in ancient times. The roots of intellectual property appropriation stretch back to these dust-covered ages when the notion of … Read more