Introduction Publishing a book is a significant accomplishment, but self-publishing adds another layer of challenge—and opportunity. In traditional publishing, a dedicated team handles editing, distribution, and marketing. When you self-publish, that team is you. Among all the roles you take on, marketing is arguably the most critical in determining your book’s success. Even the best-written … Read more
Introduction The world of book marketing has evolved tremendously over the past few years, and as we head into 2025, it’s clear that this evolution shows no signs of slowing down. With the rise of digital technologies, social media platforms, and a shifting reader demographic, authors and publishers must adapt to new strategies to ensure … Read more
Introduction In the past, if you wanted to know what book to read next, you might have asked a friend, visited your local bookstore, or checked out recommendations from magazines or book clubs. But in recent years, things have changed dramatically. The write-up discusses how TikTok is transforming book marketing. Book marketing has taken a … Read more
Introduction Marketing your new book is crucial if you are seeking to establish yourself and find an audience for your work. With millions of books published yearly, standing out from the competition and connecting with readers in a crowded marketplace can be a significant challenge. Adopting a strategic, targeted approach to promoting your book is … Read more