The BookTok Trend Won’t Last Forever. Or Will It?
Introduction It started innocently enough: a few readers on TikTok sharing heartfelt reactions to books they loved. Tear-streaked faces, annotated paperbacks, dramatic music swells. Suddenly, sales of titles like It Ends With Us and The Song of Achilles exploded. Publishers took notice, and BookTok was born—not as a company or a startup, but as a … Read more