Introduction In the hushed, hallowed halls of academia, a new and decidedly unhushed guest has arrived: TikTok. For centuries, the dissemination of knowledge has been a deliberate and solemn process, codified in scholarly journals, monographs, and conference presentations. These forms of communication, while robust and peer-reviewed, are also notoriously slow, often insular, and almost entirely … Read more
Introduction It started innocently enough: a few readers on TikTok sharing heartfelt reactions to books they loved. Tear-streaked faces, annotated paperbacks, dramatic music swells. Suddenly, sales of titles like It Ends With Us and The Song of Achilles exploded. Publishers took notice, and BookTok was born—not as a company or a startup, but as a … Read more
Introduction The publishing industry, long perceived as a bastion of tradition, has been thoroughly disrupted—not by Amazon (though it tried), not by ebooks (though they caused a stir), but by TikTok. More specifically, a niche on TikTok: BookTok. What began as a modest digital book club populated by impassioned readers has exploded into a juggernaut … Read more
Introduction In the past, if you wanted to know what book to read next, you might have asked a friend, visited your local bookstore, or checked out recommendations from magazines or book clubs. But in recent years, things have changed dramatically. The write-up discusses how TikTok is transforming book marketing. Book marketing has taken a … Read more
Introduction The article discusses the influence of TikTok on publishing. TikTok has rapidly emerged as a cultural phenomenon, captivating millions of users with its short-form videos. However, its impact extends far beyond entertainment. TikTok is also transforming industries, including the world of book publishing. Over the past few years, TikTok has fundamentally shifted how consumers, … Read more